From mid-September, the two hotels in Austria will become three: Astoria Resort Seefeld will operate as Alpin Resort Sacher Seefeld-Tirol from September 15th. With this step, the Sacher Group is entering the resort hotel industry and the family business is now also setting standards in this category.
The Astoria Resort Seefeld, family-owned since 1950 and managed by Elisabeth Gürtler since 2015, is located on the Seefeld high plateau at 1,200 m, embedded in a 20,000 m² park. The spacious, family-run five-star superior resort has been extensively expanded, rebuilt and refined in recent years with great attention to detail, entrepreneurial vision and the highest quality standards. The multiple award-winning resort has an approx. 4,700m² wellness area, a gourmet restaurant and 81 suites and rooms in an elegant alpine style.
“The Astoria, which my parents bought in 1950, is inseparable from my family; as well as the Sacher Hotels, which I was able to help shape for more than 25 years. The best honor is that we as a family have made the decision to develop the Astoria into the Alpin Resort Sacher,” says Elisabeth Gürtler. The hotelier will continue to manage the Alpin Resort Sacher Seefeld-Tirol together with General Manager Anton Gustav Birnbaum and her team.
In the Sacher Hotels in Vienna and Salzburg, classic Austrian luxury is lived and celebrated for the guests. This attitude, which means preserving what is valuable but also interpreting the spirit of the times, is now being continued and lived in the Alpin Resort Sacher. The Sacher Hotels Vienna and Salzburg are the only family-run five-star superior city hotels in Austria. “With the Alpin Resort Sacher, we are expanding our business field and taking a conscious step towards resort hotels, which means new opportunities for us. Elegance and zeitgeist characterize the Alpin Resort Sacher and the team in Seefeld knows what Sacher excellence means and what Sacher guests expect,” says Sacher co-owner Georg Gürtler, who is proud of the consistently high quality standards in all Sacher hotels.
From the Astoria Resort Seefeld to the Alpin Resort Sacher Seefeld-Tirol
Hilde and Fritz Mauthner, Elisabeth GĂĽrtler's parents, acquired the Astoria in Seefeld (then still Pension Britannia) in 1950 and quickly expanded it into one of the most fashionable houses in the Alps - including the first indoor swimming pool in Tyrol. Elisabeth GĂĽrtler spent a lot of time in the Astoria from a young age and learned and lived here excellent hotel business. The Sacher companies have been managed by the owners Alexandra Winkler and Georg GĂĽrtler and their families since 2015. After the handover, Elisabeth GĂĽrtler returned to the place that shaped her understanding of tourism and which is her special love: the Astoria Seefeld, which, after renovations, extensions and refinements, has now reached the standard that made it the Alpin Resort Sacher Seefeld- Tyrol makes. "I am happy to welcome the guests in the highest Sacher, to bring them closer to nature, which inspires me so much and which gives me so much strength, and to spoil them with my team and the unmistakable Sacher excellence," says Elisabeth GĂĽrtler.
From September 15th, guests will check in at the Alpin Resort Sacher Seefeld-Tirol. The first highlight under a new name is planned for September 16th to 18th, when the Alpin Resort Sacher invites you to "Uphill with culture and cuisine".
About Sacher
Luxury, culinary delights and living family tradition: with its two hotels in Vienna and Salzburg, the Alpin Resort Sacher Seefeld-Tirol, coffee houses in Vienna, Salzburg, Graz and Innsbruck and the unique Original Sacher-Torte, Sacher is one of the best-known family businesses in the world and belongs with the two city hotels "Leading Hotels of the World". In 1876, Eduard Sacher opened the first luxury house in Vienna, which over the past century and a half has developed into the quality company that Sacher is today. Under the loving care of Alexandra Winkler and her brother Georg GĂĽrtler, the Sacher Hotels inspire visitors from all over the world every day.
